Recipients must be addressed using a mailing listĪll recipient addresses must be concealed through the use of a mailing list (see section 6, Rules for mailing lists). Minimally, the contact information must include a phone number and a valid email address at a domain owned by the University. The body text of the message must include contact information for the person, office or group that sent it. Use of an address at a domain not owned by the University (such as ) to distribute mass email is prohibited. The From: address must be a valid email address at or another domain owned by the University and registered through the Office of Marketing and Stategic Communications (for example, ). Sending unsolicited mass email-commonly known as spam-is prohibited. Mailing list is defined as a system that allows an email message to be sent to multiple addresses such that a recipient only sees his or her own address or an address representing the entire list (e.g., in the To: or CC: field, without revealing the addresses of other recipients in the list.Īll mass email messages must conform to the following standards: 5.1.Unsolicited email is defined as any message that the recipient did not specifically request and would not reasonably expect to receive on the basis of either an active, opt-in subscription to a mailing list or a current or past relationship with any part of the University (e.g., students, prospective students, alumni, employees, customers, etc.).Mass email is defined as identical or substantially similar messages sent to more than 50 addresses.This policy applies to all mass email messages sent from a University-owned domain (e.g.,, ,, etc.), as well as to mass email messages sent through third-party services on behalf of any unit of the University.
#MASS MAILINGS LAW SCHOOL FREE#
preserve the effectiveness of email as a communication tool, without unduly restricting the free flow of information within the University community.ensure compliance with federal law and the "best practice" expectations of recipients' email providers and.reduce the number of email messages sent to students, faculty and staff.Establish guidelines for the appropriate use of mass email versus other communication tools.Provide for mass emailings at Western Michigan University that are accessible, concise, consistent and coordinated.Thus, the standards and restrictions enacted by this policy are necessary to: Furthermore, improper use of mass email potentially exposes the University to blacklisting by various email providers and to liability under the federal CAN-SPAM Act of 2003. The cumulative amount of time spent by students, faculty and staff on processing unwanted email represents an enormous loss of personal and institutional productivity.
JustificationĮmail is an important tool for academic, research and administrative communications however, it is not the only tool, nor is it always the best tool. The purpose of this policy is to provide rules and guidance for the use of mass email to disseminate information within and beyond the Western Michigan University community.
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